Home > Book News

'The Personality Code,' Explores How to Make the Most of Who You Are

Conventional wisdom explains success as a simple matter of "being who you want to be," but this well-intended advice couldn't be further from the truth. By the time we're adults, who we are is already decided by stable personality traits that change less than 1% in a lifetime.

The Personality Code is a brilliant, cage-rattling report from the frontiers of psychology and neuroscience that reveals why we do what we do and explores how we can make the most of who we are.

Bradberry, the best selling coauthor of The Emotional Intelligence Quick Book, campaigns for selfawareness and speed reading people with a gift for translating research into splendid storytelling. Building his case with scenes of a man who awakens from a 19-year coma, identical twins living the same life despite being separated at birth, and a devious genius who cracks one of the most popular game shows in history, he persuades us to focus on the fixed character traits that inevitably shape our destiny.

THE STUDY
The book’s breakthroughs are the product of a decade-long study of more than 500,000 people worldwide. The research team discovered that personality holds the clues to our talents, strengths, and blind spots, and self-awareness is the ubiquitous skill behind successful people. It isn’t which personality you hold that matters—it’s how well you understand yours and put your skills to good use.

THE TEST
Most original and potentially most revealing, however, is the Web-based interactive component of the book that allows you to take the IDISC Personality Profiler™ test. You’ll instantly discover the strengths and weaknesses inherent in your personality type and learn strategies for putting your personality to work.

The revelations inside The Personality Code fly in the face of what most people have been told their entire lives will make them successful. Unlock your code and you'll never see yourself—or anyone else for that matter—the same way again.


PRAISE FOR TRAVIS BRADBERRY’S EMOTIONAL INTELLIGENCE QUICK BOOK

“Succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way.”
THE DALAI LAMA

“His engaging second-person style reads like a dynamic keynote presentation.”
LIBRARY JOURNAL

“A fast read with compelling anecdotes in which to understand and improve.”
NEWSWEEK

“Who can resist an online quiz with instant feedback?”
NEWSDAY

“Surveys of 500,000 people in daily life have enabled them to hone a 28-question online survey that can be completed in seven minutes.”
THE WASHINGTON POST

“Bradberry provides a practical guide, explaining the concept with many examples, and showing you how to improve.”
CANADA’S GLOBE AND MAIL

“A gem that is powerful and easy to read.”
MATT OLMSTEAD, EMMY AWARD WINNING WRITER AND EXECUTIVE PRODUCER,NYPD BLUE AND PRISON BREAK

“Can drastically change the way you think about success.”
PATRICK LENCIONI, AUTHOR THE FIVE DYSFUNCTIONS OF A TEAM

“Excellent and the learning included in the online test is cutting-edge. I strongly recommend it.”
KEN BLANCHARD, COAUTHOR THE ONE MINUTE MANAGER

“Convincing research paired with abundant, practical findings and insights.”
DR. STEPHEN COVEY, AUTHOR, THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE


ABOUT THE AUTHOR
Dr. Travis Bradberry is the best-selling coauthor of The Emotional Intelligence Quick Book, which as been translated into 17 languages and is available in more than 50 countries. His work has been featured by The Harvard Business Review, Newsweek, MSNBC, Forbes, Fortune, Inc., The Washington Post, Glamour, Reader’s Digest, and major television and radio outlets including ABC, CBS, NBC, NPR, and FOX.

He is the president and cofounder of Talentsmart®, a think tank and consultancy dedicated to the scientific study of personal excellence. TalentSmart is the leading provider of cutting-edge psychological assessments for personal development and corporate learning. It is headquartered in San Diego, California.

Dr. Bradberry is an avid researcher and captivating speaker whose work pushes the performance of people and organizations around the globe. His work assists leaders of Fortune 500 companies, all three branches of government including the US Senate, and even royalty abroad. He holds a dual doctorate in Clinical and Industrial-Organizational Psychology.


PUBLICATION DATE: APRIL 19, 2007
PENGUIN PUTNAM, ISBN 0399154116
LIST PRICE: $26.95

For more information visit http://www.PersonalityCode.com

.